ZP GroupReal estate & construction
From vision to handover of the keys: ZP Group AG develops, realises and invests in property projects across Switzerland. Its new website gives the projects the stage, and turns references into stories.
Starting point
In the property business, trust is what sells: to investors, owners and buyers alike. The previous presence didn’t do justice to the quality of the projects.
ZP Group needed a presence that radiates quality, clearly separates the three business areas of development, realisation and investment, and lets new projects be added without an agency.
Solution
A pared-back, editorial design with plenty of white space lets the architecture speak for itself. Large-format images, clear typography and slow, precise transitions define the journey.
Every project, from Breitenrain to Schönbühl to Zollikofen, tells its story: from the before state to the finished home. ZP Group maintains its projects and content itself through the CMS.
Result
- Projects as stories instead of image galleries
- Clear structure across development, realisation and investment
- Projects and content can be maintained in-house via the CMS
- The brand’s values (enthusiasm, satisfaction, trust, reliability) as a visual leitmotif
Before / After
Same company, new presence
On the left, the previous website; on the right, the new presence. Drag the slider to compare both homepages: the same content, but architecture, typography and white space now guide you through the page.
