Knowledgefrom practice
What a website costs, how a relaunch succeeds and what matters most in data protection: articles from our everyday work with Swiss companies.
Manage your own content: how our CMS works
Change text, images and pages yourself, with no coding knowledge: what our CMS can do, what it deliberately doesn’t do, and why it’s included in every package, along with an hour of training.
SEO check: how to check your website in five minutes
Title, description, headings, sitemap and speed: the most important technical SEO points explained clearly, with a free SEO check for your website.
SEO for AI search: how ChatGPT & co find your business
More and more people ask ChatGPT, Perplexity or Google’s AI Overview instead of searching themselves. What your website needs so that AI search engines find, understand and recommend you.
Privacy check: SSL, contact form & cookies under control
Encryption, contact forms, Google Fonts, tracking and cookies: the most common data protection gaps on Swiss websites and how to fix them, with a free check.
What does a website cost in Switzerland? Prices 2026 at a glance
What does a website cost in Switzerland in 2026? Realistic price ranges for landing pages, company websites, online shops and web apps, and what determines the price.
Labelling AI content: what applies to Swiss websites?
Chatbots, AI images, AI text: when you need to label AI content, what the EU AI Act means for Swiss companies, and what a simple AI disclosure looks like.
AI and data protection: using chatbots and AI tools in line with the Swiss FADP
The Swiss FADP also applies to AI. What you need to consider when using chatbots, ChatGPT & co, which data is off-limits, and what belongs in your privacy policy.
Website relaunch: the 12-step checklist
Website relaunch without losing rankings: the 12-step checklist, from goals and a content inventory to redirects and monitoring after go-live.
Twint & card payments on your website: costs and providers
Online payments for Swiss SMEs: which providers handle Twint and card payments, what fees apply, and what setting them up on your website costs.
Website and data protection: what the revDSG requires of you
What the revised FADP (revDSG) means for your website: privacy policy, cookies, tools from abroad and data security.
Accessible website: the checklist for SMEs
Why accessibility brings you more customers, what applies to Swiss companies selling into the EU, and ten points that make your website work for everyone.
Website, web app or SaaS? What your project really needs
When a website is enough, when a web app pays off, and what your own SaaS product costs: decision guidance, phases and budget for Swiss companies.